Posted on 24 Apr 2025
Nissan has vowed to invest an additional CNY 10 billion ($1.4 billion) in China by the end of 2026, in a bid to reverse declining sales, Kallanish reports.
The Japanese carmaker acknowledged at a press conference at the Shanghai auto show on Wednesday that it has lagged while Chinese carmakers ploughed ahead at great speed. Now, it plans to launch 10 new vehicles in China, focusing primarily on EVs, by mid-2017.
“We have been sort of slow in approaching the market with China moving so fast,” Nissan China chief Stephen Ma told reporters. “The Chinese brands were too fast to be honest. They were exceptional in how fast they moved. It took everybody by surprise. Now I think we have reset.”
Despite the intense competition in the world’s largest EV market, Ma is confident China could provide Nissan with a fresh momentum. “We can successfully thrive and compete here, and so China has become a very good market for us to pilot many things,” he says, indicating some of the models would be exported.
At the event, Nissan premiered the plug-in hybrid version of the Frontier Pro, its first electrified pick-up truck, and the Dongfeng Nissan N7 all-electric sedan.
The Frontier Pro was co-developed with Zhengzhou Nissan (NZA) and will enter production and sales in China by year-end. It will also be exported “with the recipient markets to be the subject of a future announcement,” a spokesperson says. The PHEV offers 135 km of electric range.
The Dongfeng Nissan N7, meanwhile, will be available in China later this month. With two lithium iron phosphate battery options, the BEV can deliver up to 635 km of range. Without disclosing manufacturer details, Nissan says the batteries can be recharged from 10% to 80% in 19 minutes.
Source:Kallanish
