Posted on 07 Feb 2025
Volkswagen Passenger Cars has unveiled a three-stage plan for the brand up to 2030 to become the technologically leaving volume manufacturer globally, Kallanish Power Materials notes.
In the initial “catch up” stage, the company will seek to strengthen its competitiveness by optimising costs structures and extending the existing portfolio in a “targeted way.”
The “attack” stage will start with nine new models released by 2027, including the production version of the ID.2all – its first all-electric small car – for less than €25,000 ($25,891) next year. At this stage, the carmaker will also launch an entry-level BEV for around €20,000.
Employees have had a first glimpse of the concept design of the future affordable BEV, ahead of the general public in March. Yet, the world premiere of the production model is scheduled for 2027.
The final third stage, dubbed “lead,” will see the brand setting new standards and “forging ahead” with mobility throughout the world.
The strategy was set after an agreement was reached with workers last December, following intense negotiations and the threat of extensive lay-offs and plant closures in Germany.
“We set the largest future plan in Volkswagen’s history in motion. We are pursuing an ambitious path to ensure we achieve our shared goals with full commitment. A key step in this is making e-mobility attractive for everyone – that is our brand promise,” says VW brand ceo Thomas Schäfer.
Having sold over 1.35 million BEVs under its ID. line-up globally, Volkswagen says it is “already well positioned” in the market. Last year, the brand sold 383,100 all-electric cars.
Low-cost entry-level EVs will be one of the cornerstones of the brand’s future plan.
“An affordable, high-quality and profitable electric Volkswagen from Europe for Europe – that’s the Champions League of automotive engineering,” concludes Schäfer.
Source:Kallanish
