Posted on 09 Jan 2025
British Luxury marque Rolls-Royce Motor Cars announced Wednesday a £300 million ($370m) investment to extend its manufacturing facility at Goodwood, England.
The move is described as the next step in the company’s commitment to creating value for clients and shareholders. It will expand its bespoke car production capabilities, following a new record in 2024 driven by demand for handcrafted luxury vehicles. The Middle East is the largest market for such vehicles, followed by North America and Europe.
The extension will create additional space for the Bespoke and Coachbuild projects, but also “ready the manufacturing facility for the marque’s transition to an all-battery electric vehicle (BEV) future,” the company says.
Rolls-Royce Motor Cars plans to become fully electric by 2030, and its electrification strategy has not changed, a spokesperson tells Kallanish. The Goodwork factory currently assembles one BEV model, the Spectre, and three ICEs (Phantom, Ghost and Cullinan) in one line. It produces 28 cars a day.
“With Spectre, we have proven that electric drive is perfectly suited for Rolls-Royce: our clients confirm that Spectre’s specially engineered electric drivetrain amplifies the attributes we are most famous for – silence, waftability, effortless power and the world-famous ‘magic carpet ride’,” he adds.
The all-electric coupé features a 102-kilowatt-hour battery supplied by South Korea’s Samsung SDI, offering around up to 330 miles of range (WLTP). With two electric motors, Spectre boasts a 430-kW power and 900 newton-metre.
Despite some headwinds in the demand for EVs, Rolls-Royce says it is looking forward with confidence to 2025. It will unveil its second BEV model later this year.
“In some markets, there’s been a shift in consumers’ attitude towards electric drive. As a client-led organisation, we will continue to monitor the feedback from our clients. We will continue to offer our fantastic V12s [engines] until the end of the decade, but all our new models from now on will be electric,” the spokesperson concludes.
Source:Kallanish
